New Tech Seattle is a leading tech community organization that connects professionals and founders across the Pacific Northwest through events, partnerships, and newsletters.

New Tech wanted to re-engage its large membership base through stronger newsletter performance and social content that reflected its mission. The challenge was stabilizing engagement while expanding reach organically.

The audience includes Washington-based tech professionals, founders, and startups.

Tone: professional yet community-driven — approachable, optimistic, and informed, emphasizing connection and innovation within the local tech ecosystem.

Beginning in September 2025, I conducted a content audit and implemented a data-informed content strategy across email and social channels.
Key steps included:

• Restructuring newsletter sections for clarity and consistent CTAs

• Optimizing send cadence and subject lines for higher open and click rates

• Building an editorial rhythm across LinkedIn to promote events, partners, and tech news with measurable ROI

• Introducing visual consistency and audience segmentation

• Open rate grew from 20% to nearly 30% after September, sustaining performance across 349K+ messages sent

• Click rate more than doubled from under 1% to 2–3%, showing improved audience engagement and CTA relevance

• Reach jumped dramatically to around 700+ members, one of the highest spikes of the year.

• Impressions peaked at around 1,500 — again, one of the highest data points shown. A 2.5–3x lift in visibility compared to earlier months.